Borussia Dortmund land major new shirt sponsor deal

Borussia Dortmund have secured a lucrative new shirt sponsorship deal, ending their partnership with 1&1 and welcoming Vodafone as their new main sponsor.

After weeks of speculation surrounding Borussia Dortmund’s kit for the 2025/26 season, the focus has not been on the design, but on who would feature on the front of the shirt.

According to Sport Bild, that question has now been answered: Vodafone will become the new primary shirt sponsor for Die Schwarzgelben.

The telecommunications giant is set to sign a deal lasting between five and six years, bringing in a reported €30 million per season. In total, the partnership could be worth up to €180 million, making it one of the most significant sponsorship agreements in German football.

The Vodafone logo will not only appear on Dortmund’s Bundesliga kits but will also replace Evonik on their Champions League shirts. Furthermore, the agreement reportedly includes all official BVB teams, from the senior men’s squad to the women’s team, U23 side, and youth academies.

Dortmund could debut the new kit as early as this summer, with the club set to participate in the FIFA Club World Cup in the United States.

This marks a major commercial move for Dortmund as they look to bolster their financial strength and global brand ahead of another demanding season on multiple fronts.