Dortmund find new main sponsor

Borussia Dortmund have found a new main sponsor which will be highlighted on their kit from the 2025/26 season onward. Vodafone replaces the previous duo of 1&1 and Evonik.

Borussia Dortmund have announced a partnership with their new main sponsor Vodafone – die Schwarz-Gelben have agreed on a 5-year-cooperation with the telecommunications company.

Vodafone will therefore also be seen on Dortmund’s kit for the upcoming season; the red colour has of course sparked a huge discussion and dissatisfaction among the fans online, leading to a funny video-answer from the BVB bosses:

In the video, the higher ups are reading out annoyed comments from the fanbase about Vodafone’s colour being red – which they would hate to see on their bright yellow kit.

The solution was quite simple in the end: Dortmund and Vodafone have agreed for the logo to be in black on the kits, matching the colour scheme of the club. 

“We are delighted that we have been able to inspire such a renowned partner to join us in these economically challenging times,” said Hans-Joachim Watzke, chairman of the BVB management board.

Dortmund will earn approximately €150 to €180 million from the deal, which will see them earn a similar amount of money per season from their main sponsor as RB Leipzig do thanks to RedBull (about €35 million).

For comparison, Wolfsburg are the biggest main-sponsor-earners in the Bundesliga with around €70 million per season thanks to VW, while Bayern Munich get €50 million from Telekom every year.