Iconic whiskey brand Jameson launches new Euros inspired football shirt collection to celebrate summer of women’s sport

Although Ireland won’t be competing in Euro 2025 this month their fans won’t be missing out on a new strip this summer.

Iconic Irish whiskey brand Jameson have collaborated with The Goalposts League, an inclusive football community organisation, and Lover’s FC, a football fashion brand to design a new women’s kit collection ahead of the tournament, inspired by Ireland and past England and Germany Euro teams.

The Euros kicks off on Wednesday, while reigning champions England take on France in their opener on Friday.

Ireland’s women team have never qualified for the Euros but did feature in World Cup 2023, where they crashed out without a win in the group stage.

They were pipped 3-2 by Wales in a tournament play-off in December, with Rhian Wilkinson’s side reaching the competition for the first time.

Jameson’s new shirt collection is inspired by the ‘what is’, ‘what was’ and ‘what could have been’.

The new shirt collection is inspired by the ‘what is’, ‘what was’ and ‘what could have been’

Ireland’s women team have never qualified for the Euros but did feature in World Cup 2023

The first shirt is features a subtle Celtic design and blends in with Jameson’s green and orange design. 

The second is inspired by the German Women’s Euros winning team of 2005, who wore one of the first specifically designed female-fitting football shirts. 

The final top gives a nod to England teams with a St George’s Cross on each shoulder.

Julia Massies, Managing Director for Pernod Ricard UK, said: ‘Jameson has fully embedded itself within the world of football, from its long-standing partnership with the English Football League, to its past campaigns supporting grassroots women’s football with both The Goalposts League and Lovers F.C.

‘Everything we do is reflective of what the sport ultimately represents, community. It was a pleasure to collaborate once again and shine a light on the talent within female sport.’ 

‘It’s been amazing to be a part of the Goalposts League. It’s given me a real sense of belonging and community…It’s not always easy to find space in football that isn’t dominated by men,’ Jazmyn Tyne said.

‘It’s made me feel like I have a place in the sport, supported and surrounded by a community of like-minded people who celebrate and uphold each other. I was delighted to be asked to feature in this collaboration with Jameson and Lovers FC, to celebrate what should be another momentous summer of women’s football!’ 

The collection is available from Jameson’s website here.