New crypto platform for Juventus fans unveiled

WhiteBIT has officially launched a crypto-powered fan engagement platform, introducing new ways for Juventus supporters to connect, interact, and get rewarded as part of the ongoing partnership between the club and crypto exchange.

WhiteBIT launched a new crypto platform dedicated to Juventus fans during a high-profile event at the Allianz Stadium in Turin on Saturday, August 23.

WhiteBIT launches crypto platform for Juventus fans

The event brought together executives from both organisations, members of the media, and invited guests to explore how digital assets can create a more interactive, rewarding experience for fans, on match day and beyond.

Thanks to the new platform launched by WhiteBIT, the largest European cryptocurrency exchange by traffic serving eight million users, Juventus supporters will be able to participate in interactive polls, access exclusive promotions, and receive a 10% discount on match tickets and a Juventus membership when using the WhiteBIT Nova debit card.

During the event, WhiteBIT introduced a series of Juventus-themed Nova card skins, allowing fans to personalise their cards and display club loyalty in their everyday transactions.

Juventus fans given ‘new tools to engage and connect’

Volodymyr Nosov, Founder and CEO of WhiteBIT and President of W Group said: “WhiteBIT’s mission is to support the global adoption of crypto by turning it into something practical and accessible. With this platform, we’re turning technology into experience — giving Juventus fans simple tools to engage, connect, and benefit from what crypto can offer. When innovation adds real value, adoption follows naturally.

“We’re not just launching a campaign, we’re building an ecosystem. This platform is a foundation for long-term engagement, where digital tools make everyday interactions with the club more meaningful and accessible.”

Founded in 2018, WhiteBIT collaborates with Visa, FACEIT, FC Barcelona, Juventus Football Club, and the Ukrainian national football team. The company is dedicated to driving the widespread adoption of blockchain technology worldwide.