REVEALED: Wrexham’s soaring value since Hollywood stars Ryan Reynolds and Rob McElhenney bought the Welsh club as they push for promotion into League One

Wrexham’s value has rocketed by £7million since Hollywood stars Ryan Reynolds and Rob McElhenney arrived.

The actors bought the League Two club for £2million in February 2021 but it now has a value of £9m, according to director Shaun Harvey.

The Welsh club’s profile has grown significantly since Reynolds and McElhenney arrived, not least because of the success of the ‘Welcome to Wrexham’ documentary.

Harvey, the former EFL chief executive, revealed Wrexham’s huge growth during a speech at the SportNXT conference in Australia.

‘It is worth nothing [that] it is an investment that has paid off. Now worth £9m,’ Harvey said.

The popularity of the ‘Welcome to Wrexham’ series has seen Wrexham’s popularity explode 

Wrexham board member Shaun Harvey (middle) revealed the club’s growth while making a keynote speech at the SportNXT Conference in Melbourne

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‘The main reason for ownership was the town’s history and to provide hope to the town whilst offering something the community could get behind.

‘The social media growth has been astronomical from 2020 to 2024, seeing an increase from 152,000 [followers] to 3,981,747 across all platforms.

‘Ultimately, it was exposure, the spotlight that had been shone and all of a sudden, everybody wanted to see what was going on.

‘We successfully managed the football club in the town for the local community and built everything else around it. It remained relatable.’

FX series ‘Welcome to Wrexham’ received critical acclaim and won two Critics’ Choice Television Awards and five Primetime Emmy Awards. A third series will premier next month.

At the moment, Wrexham are pushing for automatic promotion from League Two into League One, just a year after they came up from the National League.

They sit in the third automatic promotion place at present, separated by goal difference from MK Dons in fourth.

Harvey added: ‘The ownership and success has now created a spotlight on the Football League and non-league football, making it attractive for overseas investment.

Wrexham won promotion back into the EFL from the National League last season

Wrexham are now pushing hard to win automatic promotion into League One this season

They currently occupy the third automatic promotion spot but MK Dons are pushing them

‘Wrexham was everyone’s favourite second team until we started winning. The more you win, the more people will look to see you fail.

‘Anything can be turned around if it is giving an opportunity. Create opportunity by generating interest from the fanbase.

‘The increased exposure has given us better players and we provide a unique selling points for players by providing them with more exposure.’

Wrexham’s newfound popularity stateside has led to the EFL netting a staggering 40 per cent rise in overseas broadcasting rights.

Mail Sport revealed earlier this month the competition is set to pick up a minimum of £148m over the next four seasons to broadcast their games outside the United Kingdom.

The deal also features an agreement between the EFL and New York-based media agency Relevant Sports – who have snapped up the rights to North America, Latin America and the Caribbean – to market the competition in the US.

Disney is thought to have made more than £400,000 for each episode of ‘Welcome to Wrexham’, which has charted the takeover by Reynolds and McElhenney, and the club’s return to the EFL.