OFFICIAL: Barcelona announce monumental deal

Barcelona have announced that they have reached an agreement with Nike over a new €1.7 billion kit sponsorship deal.

The Blaugrana’s financial issues could soon be alleviated to a certain extent. Negotiations over fresh terms with kit manufacturing giant Nike had been ongoing for several months and they have now reached a satisfactory conclusion.

Despite public differences between the club and the American company, the two have agreed to put pen to paper on a lucrative new deal for the Catalans, which will go a long way towards providing the necessary funds to put them back on an even keel financially.

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Already on Friday, news began filtering through from Catalunya that an accord over a new €1.7bn contract had been reached. Barcelona will now receive €48 million per season from Nike until 2028 when the previous contract was set to expire.

From 2028 onwards, the figure will then be €60m annually until the deal concludes in 2038. The club have now officially announced the agreement and provided a public statement on the matter.

Barcelona strike Nike deal

“FC Barcelona and Nike, two leading brands in the sport industry, are pleased to announce a new start with a multi-year partnership agreement, starting effective this season, that brings a new collaborative strategic partnership model between the two organizations.

“This new partnership consolidates Nike as a Main Partner of the Club and Official Technical Partner across all professional and amateur teams, bringing a unique model that strengthens the brand’s association and fuels the global retail and licensing business growth.

“Nike has a key strategic role in the Club’s Retail Operations and together with Barça Licensing & Merchandising will join forces in the development of specific plans related to product creation, supply chain and global distribution.

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“FC Barcelona and Nike signed their first sponsorship agreement in 1998 and together they have shared a deep commitment to innovation, creativity, and the pursuit of excellence, both on and off the pitch and experienced extraordinary football in four different decades in which the Club has won 4 Champions Leagues, 12 league titles, 7 Copas del Rey, 3 World Club Cups, 3 European Super Cups amongst others.

“For their part, the Barça Women’s team have consolidated their position as a leader in women’s football, winning 9 league titles, 3 Champions Leagues and 9 Copas de la Reina in this span. In the Club’s four other professional teams, Barça has won 58 leagues, 25 European Cups, 47 Copas del Rey amongst others.”